Rigo
Guadrón
From being the whole business to owning the machine that runs it. I build WebCore, an AI for revenue, so small business owners can make that shift.
How an infrastructure engineer from El Salvador came to build an AI for revenue.
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- Chapter 01 · Origin
A comfortable job, and more to offer
From El Salvador to Toronto Hydro and the Ontario Public Service, and the paycheck that didn’t make sense.
Read - Chapter 02 · OrbitWeb
On my own terms
Orbitux, then OrbitWeb: a hacked platform, three or four clients, and an obsession with the foundation.
Read - Chapter 03 · The blueprint
MTS was invisible
A moving company stuck around $1M a year, and the playbook I documented while it grew past $5M.
Read - Chapter 04 · WebCore
Building AI with AI
A team of six, $180,000 and 18 months, and a realization that made me physically ill.
Read - Chapter 05 · The thesis
Websites just sit there
Three years from now, the plumber in Cambridge wakes up and steers instead of being dragged.
Read - Chapter 06 · Let’s talk
Your chapter
Investor, partner, press or business owner: pick a time on my calendar, or write to me.
Read
Most small business websites just sit there.
In October 2026, WebCore measured 295 trade and clinic websites in 15 Ontario towns with Google PageSpeed Insights. The median one takes 6.8 seconds to show its headline on a phone. Google calls 2.5 seconds good.
A website compounds when someone works on it. Make it relevant for its keywords and it scores better. Make it faster and visitors get a better experience. Add pages and more people find it. Most owners are too busy being the whole business to do that work, so their website never starts to compound.
WebCore makes the website do the work. It went live on 1 October 2026, after more than 5,000 commits.
Let’s talk
Whether you invest, want to partner, are writing about WebCore or run a business, pick a time on my calendar.
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