On my own terms
I first operated as Orbitux, then pivoted to OrbitWeb. It has been hard more than once, and there have been good times too. The first year was the hardest.
The fun part first
My expertise was infrastructure. I had little programming knowledge, and I was too technical for my own good, so I started with the part I enjoyed: AWS, servers, security.
I built a platform on WordPress, because it was simple and everyone used it. I trusted a popular security plugin suite to protect it.
My platform got hacked anyway.
Three or four subscribers
Recovering was treacherous, painful and expensive.
Months earlier, the government had paid me a lot of money. Now I had a hacked platform and three or four subscribers.
So I abandoned the platform approach.
Back to the basics
I hosted my clients’ websites wherever they already were, mostly on cPanel. It was horribly slow and antiquated.
For a while I mainly delivered web design, while I perfected SEO and Google Ads. Both demand excellence.
I built sites by hand when a custom build meant weeks of code. I watched agencies bill $15,000 for a brochure.
“I saw first-hand what happens when you invest in the foundation.”
It compounds
Make a website relevant for its keywords, and its relevancy scores go up. Make it faster, and every visitor gets a better experience. Add more pages, and you create more chances to be found.
It compounds. But you have to work on your website, and both Google Ads and SEO benefit when you do.
I became obsessed with performance and relevance. Along the way, OrbitWeb became a Google Partner.
Clients who invested in the foundation
For years, OrbitWeb was an agency with real clients, real websites and real invoices.
CMI Investments
$600K a year saved
We restructured their Google Ads and cut $50,000 a month in wasted spend while improving lead quality.
Clearly
#1 rankings
An SEO roadmap that took them to first position for high-value keywords.
OrbitWeb also worked with Your Community Realty and IPC Investments. One client mattered more than the rest, because it became the blueprint for everything that came after.